Television beer advertising and drinking knowledge, beliefs, and intentions among schoolchildren. | Zendy

Joel W. Grube | Zendy; Lawrence Wallack | Zendy

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Television beer advertising and drinking knowledge, beliefs, and intentions among schoolchildren.

Author(s) -

Joel W. Grube,

Lawrence Wallack

Publication year - 1994

Publication title -

american journal of public health

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 2.284

H-Index - 264

eISSN - 1541-0048

pISSN - 0090-0036

DOI - 10.2105/ajph.84.2.254

Subject(s) - alcohol advertising , psychology , advertising , television advertising , reciprocal , social psychology , human factors and ergonomics , environmental health , medicine , poison control , business , linguistics , philosophy

The relationships between television beer advertising and drinking knowledge, beliefs, and intentions were investigated in a survey of schoolchildren. The research was guided by a theoretical model specifying that awareness of advertising, and not mere exposure, is necessary for it to have an effect on beliefs or behaviors.

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