Open AccessA stop-smoking telephone help line that nobody called.
Author(s) -
Russell E. Glasgow,
Harry A. Lando,
Jack F. Hollis,
S G McRae,
P A La Chance
Publication year - 1993
Publication title -
american journal of public health
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.284
H-Index - 264
eISSN - 1541-0048
pISSN - 0090-0036
DOI - 10.2105/ajph.83.2.252
Subject(s) - hotline , nobody , medicine , variety (cybernetics) , service (business) , family medicine , telecommunications , business , computer security , marketing , engineering , computer science , artificial intelligence
The purpose of this study was to evaluate the reach of a smoker's hotline that provided a variety of services to over 2100 health maintenance organization members. Formative evaluation procedures identified topics of concern, and repeated promotions advertised the service via multiple channels. Excluding a special giveaway promotion, an average of less than three calls per month were made during the 33 months of operation. To be cost-effective, smoker's hotlines should be offered to large populations and should be consistently and intensively publicized.