A stop-smoking telephone help line that nobody called. | Zendy

Russell E. Glasgow | Zendy; Harry A. Lando | Zendy; Jack F. Hollis | Zendy; S G McRae | Zendy; P A La Chance | Zendy

AI Assistant Blog Pricing

Home ZAIA Blog

Open Access

A stop-smoking telephone help line that nobody called.

Author(s) -

Russell E. Glasgow,

Harry A. Lando,

Jack F. Hollis,

S G McRae,

P A La Chance

Publication year - 1993

Publication title -

american journal of public health

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 2.284

H-Index - 264

eISSN - 1541-0048

pISSN - 0090-0036

DOI - 10.2105/ajph.83.2.252

Subject(s) - hotline , nobody , medicine , variety (cybernetics) , service (business) , family medicine , telecommunications , business , computer security , marketing , engineering , computer science , artificial intelligence

The purpose of this study was to evaluate the reach of a smoker's hotline that provided a variety of services to over 2100 health maintenance organization members. Formative evaluation procedures identified topics of concern, and repeated promotions advertised the service via multiple channels. Excluding a special giveaway promotion, an average of less than three calls per month were made during the 33 months of operation. To be cost-effective, smoker's hotlines should be offered to large populations and should be consistently and intensively publicized.

The content you want is available to Zendy users.

Already have an account? Click here to sign in.

Having issues? You can contact us here

Accelerating Research