Open AccessSnuffing tobacco out of sport.
Author(s) -
Gregory N. Connolly,
C. Tracy Orleans,
Alan Blum
Publication year - 1992
Publication title -
american journal of public health
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.284
H-Index - 264
eISSN - 1541-0048
pISSN - 0090-0036
DOI - 10.2105/ajph.82.3.351
Subject(s) - snuff , smokeless tobacco , virility , league , tobacco industry , public health , medicine , environmental health , chewing tobacco , surgeon general , advertising , tobacco use , psychology , business , cancer , nursing , population , physics , pathology , astronomy , masculinity , psychoanalysis
Use of oral snuff has risen sharply among baseball players following a tobacco industry marketing campaign that linked smokeless tobacco with athletic performance and virility. Millions of adolescents have copied these professional role models and, today, are at risk of developing oral cancer and other mouth disorders. New policies and programs are needed to break the powerful grip that the tobacco industry has on professional sport. Health agencies, including the National Cancer Institute and the National Institute for Dental Research, have teamed up with major league baseball to help players quit and reduce public use of oral tobacco. If these efforts are successful, our national pastime will once again become America's classroom for teaching health and fitness, not nicotine addiction.