Open AccessThe influence of three mass media campaigns on variables related to adolescent cigarette smoking: results of a field experiment.
Author(s) -
Karl E. Bauman,
J LaPrelle,
John Russell Brown,
Gary G. Koch,
Connie A. Padgett
Publication year - 1991
Publication title -
american journal of public health
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.284
H-Index - 264
eISSN - 1541-0048
pISSN - 0090-0036
DOI - 10.2105/ajph.81.5.597
Subject(s) - mass media , environmental health , metropolitan area , secondhand smoke , advertising , cigarette smoking , demography , smoke , peer group , psychology , medicine , social psychology , geography , sociology , business , pathology , meteorology
This paper reports findings from a field experiment that evaluated mass media campaigns designed to prevent cigarette smoking by adolescents.