Open AccessThe prime time diet: a content analysis of eating behavior and food messages in television program content and commercials.
Author(s) -
Mary Story,
Patricia Faulkner
Publication year - 1990
Publication title -
american journal of public health
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.284
H-Index - 264
eISSN - 1541-0048
pISSN - 0090-0036
DOI - 10.2105/ajph.80.6.738
Subject(s) - prime time , prime (order theory) , food group , environmental health , advertising , psychology , food science , medicine , mathematics , business , biology , combinatorics
The purpose of this study was to identify and analyze messages related to food and eating behavior as presented on prime time television (8:00-11:00 pm) both in programming and commercials. Food references occurred an average of 4.8 times per 30 minutes of programming time. Over half (60 percent) of all food references in programs were for low nutrient beverages and sweets. The prime time diet is inconsistent with dietary guidelines for healthy Americans.