The prime time diet: a content analysis of eating behavior and food messages in television program content and commercials. | Zendy

Mary Story | Zendy; P. Faulkner | Zendy

Open Access

The prime time diet: a content analysis of eating behavior and food messages in television program content and commercials.

Author(s) -

Mary Story,

P. Faulkner

Publication year - 1990

Publication title -

american journal of public health

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 2.284

H-Index - 264

eISSN - 1541-0048

pISSN - 0090-0036

DOI - 10.2105/ajph.80.6.738

Subject(s) - prime time , prime (order theory) , food group , environmental health , advertising , psychology , food science , medicine , mathematics , business , biology , combinatorics

The purpose of this study was to identify and analyze messages related to food and eating behavior as presented on prime time television (8:00-11:00 pm) both in programming and commercials. Food references occurred an average of 4.8 times per 30 minutes of programming time. Over half (60 percent) of all food references in programs were for low nutrient beverages and sweets. The prime time diet is inconsistent with dietary guidelines for healthy Americans.

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