Pawtucket Heart Health Program point-of-purchase nutrition education program in supermarkets. | Zendy

Mary K. Hunt | Zendy; R. Craig Lefebvre | Zendy; Mary Lynne Hixson | Zendy; Stephen W. Banspach | Zendy; A R Assaf | Zendy; R A Carleton | Zendy

AI Assistant Blog Pricing

Home ZAIA Blog

Open Access

Pawtucket Heart Health Program point-of-purchase nutrition education program in supermarkets.

Author(s) -

Mary K. Hunt,

R. Craig Lefebvre,

Mary Lynne Hixson,

Stephen W. Banspach,

A R Assaf,

R A Carleton

Publication year - 1990

Publication title -

american journal of public health

Language(s) - Slovenian

Resource type - Journals

SCImago Journal Rank - 2.284

H-Index - 264

eISSN - 1541-0048

pISSN - 0090-0036

DOI - 10.2105/ajph.80.6.730

Subject(s) - point of sale , nutrition education , environmental health , medicine , significant difference , confidence interval , health education , point (geometry) , intervention (counseling) , gerontology , advertising , business , public health , nursing , mathematics , geometry , world wide web , computer science

Point-of-purchase nutrition education in supermarkets is one intervention strategy of the Pawtucket Heart Health Program, a community cardiovascular disease prevention program in Pawtucket, Rhode Island. Using consumer intercept interviews, awareness of shelf labels and their effect on purchase behavior have been continuously evaluated. Between 1984 and 1988, the percent of shoppers who could identify correct labels increased from 11 percent to 24 percent (95% confidence intervals of difference: 7.17). The percent who reported they were encouraged to purchase the identified foods increased from 36 percent to 54 percent (95% CI of difference: 5.41).

The content you want is available to Zendy users.

Already have an account? Click here to sign in.

Having issues? You can contact us here

Accelerating Research