Tobacco advertisements in physicians' offices: a pilot study of physician attitudes. | Zendy

Laurie Radovsky | Zendy; Patricia P. Barry | Zendy

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Tobacco advertisements in physicians' offices: a pilot study of physician attitudes.

Author(s) -

Laurie Radovsky,

Patricia P. Barry

Publication year - 1988

Publication title -

american journal of public health

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 2.284

H-Index - 264

eISSN - 1541-0048

pISSN - 0090-0036

DOI - 10.2105/ajph.78.2.174

Subject(s) - medicine , advertising , family medicine , quit smoking , cigarette smoking , environmental health , smoking cessation , business , pathology

A pilot study evaluated the feasibility of a campaign to eliminate magazines advertising cigarettes from doctors' office waiting rooms. Only six of 51 waiting rooms visited did not contain cigarette ads. Only 25 per cent of physicians interviewed would participate in a subscription-cancellation campaign; they expressed doubt that this would influence patients' smoking behavior. This suggests that such a campaign will fail unless it is possible to change physicians' beliefs in its effectiveness.

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