Characteristics of participants in community health promotion programs: four-year results. | Zendy

R. Craig Lefebvre | Zendy; EA Harden | Zendy; William Rakowski | Zendy; Thomas M. Lasater | Zendy; R A Carleton | Zendy

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Characteristics of participants in community health promotion programs: four-year results.

Author(s) -

R. Craig Lefebvre,

EA Harden,

William Rakowski,

Thomas M. Lasater,

R A Carleton

Publication year - 1987

Publication title -

american journal of public health

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 2.284

H-Index - 264

eISSN - 1541-0048

pISSN - 0090-0036

DOI - 10.2105/ajph.77.10.1342

Subject(s) - tracking (education) , representation (politics) , health promotion , promotion (chess) , gerontology , community health , medicine , environmental health , demography , family medicine , psychology , public health , political science , nursing , sociology , pedagogy , politics , law

Four years of participant tracking data (N = 24,995) for community-based programs targeting cardiovascular disease risk factors are presented. Over two-thirds of contacts were female; age segment representation in these programs was comparable to the city's demography. However, the data show that programs of varying formats which target specific risk factors attract different types of participants. Implications for marketing strategy are discussed.

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