Institutional Change in Delivery of Dental Services: A Marketing Perspective | Zendy

Noël Capon | Zendy

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Institutional Change in Delivery of Dental Services: A Marketing Perspective

Author(s) -

Noël Capon

Publication year - 1982

Publication title -

american journal of public health

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 2.284

H-Index - 264

eISSN - 1541-0048

pISSN - 0090-0036

DOI - 10.2105/ajph.72.7.679

Subject(s) - perspective (graphical) , marketing , business , delivery system , services marketing , face (sociological concept) , public relations , medicine , political science , sociology , computer science , social science , artificial intelligence , pharmacology , service (business)

The recent appearance and growth of new delivery systems for dental services is examined from a marketing perspective. Analysis reveals that the growth of low priced, high throughput operations is consistent not only with marketing principles, but with the development of American retail institutions in general. Options for independent dentists in the face of this new competitive environment are discussed. (Am J Public Health 1982; 72:679-683.)

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