Open AccessBrand preference and advertising recall in adolescent smokers: some implications for health promotion.
Author(s) -
Simon Chapman,
B Fitzgerald
Publication year - 1982
Publication title -
american journal of public health
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.284
H-Index - 264
eISSN - 1541-0048
pISSN - 0090-0036
DOI - 10.2105/ajph.72.5.491
Subject(s) - recall , preference , advertising , medicine , brand preference , psychology , environmental health , demography , brand awareness , business , mathematics , sociology , statistics , cognitive psychology
A survey on brand preference and cigarette advertising recall in 1,195 school children was conducted in Sydney, Australia. Four of the 130 available brands accounted for the cigarettes smoked by 78.7 per cent of smokers. Smokers were nearly twice as likely to correctly identify edited cigarette advertisements and slogans than were non-smokers. Brand preference is considered an important descriptor of smoking profiles.