Open AccessWhich shall it be: mass education or mass persuasion for health?
Author(s) -
Harold Mendelsohn
Publication year - 1968
Publication title -
american journal of public health and the nation's health
Language(s) - English
Resource type - Journals
eISSN - 2330-9679
pISSN - 0002-9572
DOI - 10.2105/ajph.58.1.131
Subject(s) - persuasion , mass education , mass media , business , psychology , political science , advertising , social psychology , law , higher education