Open AccessEvaluation of the Acceptance Journeys Social Marketing Campaign to Reduce Homophobia
Author(s) -
Shawnika J. Hull,
Catasha Davis,
Gary Hollander,
Mari Gasiorowicz,
William L. Jeffries,
Simone C. Gray,
Jeanne Bertolli,
Anneke Mohr
Publication year - 2016
Publication title -
american journal of public health
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.284
H-Index - 264
eISSN - 1541-0048
pISSN - 0090-0036
DOI - 10.2105/ajph.2016.303528
Subject(s) - social marketing , stigma (botany) , residence , social acceptance , psychology , perception , demography , social psychology , gerontology , sociology , medicine , pathology , neuroscience , psychiatry
To evaluate the effectiveness of the Acceptance Journeys social marketing campaign to reduce homophobia in the Black community in Milwaukee, Wisconsin.
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