Marketing Public Health Through Older Adult Volunteering: Experience Corps as a Social Marketing Intervention | Zendy

Erwin J. Tan | Zendy; Elizabeth K. Tanner | Zendy; Teresa E. Seeman | Zendy; QianLi Xue | Zendy; George W. Rebok | Zendy; Kevin D. Frick | Zendy; Michelle C. Carlson | Zendy; Tao Wang | Zendy; Rachel L. Piferi | Zendy; Sylvia McGill | Zendy; Keith E. Whitfield | Zendy; Linda P. Fried | Zendy

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Marketing Public Health Through Older Adult Volunteering: Experience Corps as a Social Marketing Intervention

Author(s) -

Erwin J. Tan,

Elizabeth K. Tanner,

Teresa E. Seeman,

QianLi Xue,

George W. Rebok,

Kevin D. Frick,

Michelle C. Carlson,

Tao Wang,

Rachel L. Piferi,

Sylvia McGill,

Keith E. Whitfield,

Linda P. Fried

Publication year - 2010

Publication title -

american journal of public health

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 2.284

H-Index - 264

eISSN - 1541-0048

pISSN - 0090-0036

DOI - 10.2105/ajph.2009.169151

Subject(s) - social marketing , gerontology , public health , psychological intervention , intervention (counseling) , health promotion , randomized controlled trial , psychology , medicine , public relations , nursing , political science , surgery

We present a social marketing conceptual framework for Experience Corps Baltimore City (EC) in which the desired health outcome is not the promoted product or behavior. We also demonstrate the feasibility of a social marketing-based recruitment campaign for the first year of the Baltimore Experience Corps Trial (BECT), a randomized, controlled trial of the health benefits of EC participation for older adults.

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