Purchasing Behavior and Calorie Information at Fast-Food Chains in New York City, 2007 | Zendy

Mary T. Bassett | Zendy; Tamara Dumanovsky | Zendy; Christina Huang | Zendy; Lynn Silver | Zendy; Candace Young | Zendy; Cathy as | Zendy; Thomas Matte | Zendy; Sekai Chideya | Zendy; Thomas R. Frieden | Zendy

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Purchasing Behavior and Calorie Information at Fast-Food Chains in New York City, 2007

Author(s) -

Mary T. Bassett,

Tamara Dumanovsky,

Christina Huang,

Lynn Silver,

Candace Young,

Cathy as,

Thomas Matte,

Sekai Chideya,

Thomas R. Frieden

Publication year - 2008

Publication title -

american journal of public health

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 2.284

H-Index - 264

eISSN - 1541-0048

pISSN - 0090-0036

DOI - 10.2105/ajph.2008.135020

Subject(s) - calorie , purchasing , point of sale , advertising , environmental health , point (geometry) , business , nutrition information , food science , marketing , medicine , computer science , mathematics , biology , world wide web , geometry , endocrinology

We surveyed 7318 customers from 275 randomly selected restaurants of 11 fast food chains. Participants purchased a mean of 827 calories, with 34% purchasing 1000 calories or more. Unlike other chains, Subway posted calorie information at point of purchase and its patrons more often reported seeing calorie information than patrons of other chains (32% vs 4%; P<.001); Subway patrons who saw calorie information purchased 52 fewer calories than did other Subway patrons (P<.01). Fast-food chains should display calorie information prominently at point of purchase, where it can be seen and used to inform purchases.

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