Antismoking Advertisements for Youths: An Independent Evaluation of Health, Counter-Industry, and Industry Approaches | Zendy

Cornelia Pechmann | Zendy; Ellen Reibling | Zendy

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Antismoking Advertisements for Youths: An Independent Evaluation of Health, Counter-Industry, and Industry Approaches

Author(s) -

Cornelia Pechmann,

Ellen Reibling

Publication year - 2006

Publication title -

american journal of public health

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 2.284

H-Index - 264

eISSN - 1541-0048

pISSN - 0090-0036

DOI - 10.2105/ajph.2004.057273

Subject(s) - tobacco industry , disgust , feeling , psychology , advertising , empathy , set (abstract data type) , public health , medicine , social psychology , environmental health , clinical psychology , anger , nursing , pathology , business , computer science , programming language

We used a validated copy test method to examine the effectiveness of 8 types of antismoking advertisements representing health, counterindustry, and industry approaches. We tested the hypothesis that health ads about tobacco victims can lower most adolescents' intent to smoke if the ads elicit disgust and anti-industry feelings rather than fear. We hypothesized null effects for adolescents with conduct disorder because of their abnormally low empathy.

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