Digital tourism as a key factor in the development of the economy

This article examines the impact of digital development on the tourism industry. It also considers the advantages of information technology in the promotion of e-tourism. The development of e-tourism is connected with the fact that today’s world community cannot be imagined without a variety of portable technical means. The possibilities of the Internet are attractive to potential tourists by the fact that they can, quite independently, become acquainted with the country they intend to visit, learn about sights and hotels, as well gain an impression of local living conditions. Gradually, travellers have begun to increasingly please their trust in such innovations as electronic visa and e-tickets, and indeed use them, which makes it possible to talk about the rapid development of e-tourism. The international tourism multiplier for Kazakhstan has also been calculated (k = 1.15). It shows the degree of increase in the incomes of local residents with an increase in the expenditure of foreign tourists per unit.