BİREYSEL YATIRIMCILARI FİNANSAL YATIRIM KARARINA YÖNLENDİREN FAKTÖRLERİN DAVRANIŞSAL FİNANS AÇISINDAN ELE ALINMASI: OSMANİYE ÖRNEĞİ

Behavioral finance, non-market investors are fully rational behaviors. As rational investors, they decided to invest, visit and investment decisions to change the past to the present, under the influence of some psychological factors showing that Behavioral Finance theory has evolved. According to this theory, human behavior is related to how effective the functioning of the investment decision of non-rational behavior in this direction and investment decisions can be taken. People are rational behaviors and investment behavior based on models under the influence of emotion and personal insights with investment decision. The purpose of this study, individual investors in terms of financial investment decision addressing the factors that behavioral finance: Osmaniye example prediction, prediction of the effects of psychological and sociological insight, emotion, personal decision to invest is to determine whether the domain under the influence. For this purpose, the individual investor questionnaire prepared and performed 150 people in Osmaniye. According to the results of the survey on investors ' investment decisions analysis prepared sixteenth the investment decisions of investors in behavioral finance problem in Osmaniye, was found to be effective.