Process Estimation of Word-of-Mouth Information Spread Based on Ad Hoc Communications | Zendy

Daisuke Katagami | Zendy; Mizuki Takei | Zendy; Katsumi Nitta | Zendy

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Process Estimation of Word-of-Mouth Information Spread Based on Ad Hoc Communications

Author(s) -

Daisuke Katagami,

Mizuki Takei,

Katsumi Nitta

Publication year - 2012

Publication title -

journal of advanced computational intelligence and intelligent informatics

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.172

H-Index - 20

eISSN - 1343-0130

pISSN - 1883-8014

DOI - 10.20965/jaciii.2012.p0619

Subject(s) - computer science , focus (optics) , process (computing) , word (group theory) , wireless ad hoc network , word of mouth , cluster (spacecraft) , data mining , artificial intelligence , computer network , telecommunications , linguistics , philosophy , marketing , business , physics , optics , wireless , operating system

We focus on the information spread in ad hoc communications, and propose a method of estimating process of word-of-mouth information spread based on analysis of the human network generated by using a contact history among people. This method extracts the cluster structure of people which changes according to the time-series and identifies the clusters including the people which transmitted information. The results of the experiments which applied the proposal method to the data generated by using an agent based simulation method shows that it becomes possible to estimate the information spread process from a connection among the clusters in the human network.

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