The Analysis of Consumer Purchasing Behavior on Cosmetics | Zendy

YaLing Wu | Zendy; YouShyang Chen | Zendy

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The Analysis of Consumer Purchasing Behavior on Cosmetics

Author(s) -

YaLing Wu,

YouShyang Chen

Publication year - 2012

Publication title -

journal of advanced computational intelligence and intelligent informatics

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.172

H-Index - 20

eISSN - 1343-0130

pISSN - 1883-8014

DOI - 10.20965/jaciii.2012.p0425

Subject(s) - cosmetics , purchasing , business , advertising , quality (philosophy) , order (exchange) , marketing , consumer behaviour , medicine , epistemology , pathology , finance , philosophy

Consumers have different purchasing behaviors. In order to understand their differences, the individual characters and background are the main factors to be analyzed. This study investigated the consumer purchasing behaviors on cosmetics in two different consumer groups: the counter cosmetic consumers and the open-stack cosmetic consumers. The participants were selected from a famous commercial district. The results revealed the differences on fashion, brand, service, quality and price between the two consumer groups. In addition, the demographic analysis was provided.

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