Open AccessThe Effect of Fast Food Digital Marketing on Purchase Intention Through Brand Image and Consumer Satisfaction (Study on KFC Palopo's Teen Consumers)
Author(s) -
Wiwin Riski Windarsari,
Sudarmiatin Sudarmiatin,
Ely Siswanto
Publication year - 2022
Publication title -
journal of economics education and entrepreneurship
Language(s) - English
Resource type - Journals
eISSN - 2746-5438
pISSN - 2745-729X
DOI - 10.20527/jee.v3i2.6225
Subject(s) - advertising , brand image , marketing , nonprobability sampling , business , direct marketing , product (mathematics) , digital marketing , mathematics , sociology , population , demography , geometry
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