Pengembangan Pertunjukkan Calung sebagai Media Komunikasi di Era Konvergensi

The development of information and communication technology (ICT) now is unstoppable. This condition had impacted the calung show development, due to people's appreciation has shifted and tend to like popular culture which is introduced by ICT products than the calung show. The issue in this study is how the development of the performing group calung Pitaloka as a medium of communication in the era of convergence. The purpose of this study is to analyze the strengths, weaknesses, opportunities, and threats, develop strategies, and formulation development of Pitaloka the group of calung show as a communication medium in the era of convergence. This study used a qualitative method with a case study approach. In this study determination of informants is using purposive sampling technique. The results showed that based on the conditions of Pitaloka the group of calung show currently they have more weaknesses than strengths, but they still have a chance even though the treat still exist from the outside, therefore the strategy could be implemented is to utilize the existing facilities and utilize the support and good cooperation with all parties.