STRENGTHEN OF DESCRIPTION ABOUT MATERIALS IN KUTADGU BILIG: THE TECHNIQUES OF PERSUASION

Kutadgu Bilig is considered among the milestones for Turkish language and culture. Yusuf Has Hacib involved in many area of interest of that time and information such as religion, mythology, philosophy, psychology, education, family, order, tradition, customs, government and law, politics, history, geography, national games and sports, dream interpretation, sky science, algebra, zoology, literature, poetry, health information, etc. As he has such wide information with respect to related framework, he influenced many scholars as regards to using his work. In this study, by handling Kutadgu Bilig from a different point of view, we focused on material using and which is being his longitudinal orientation such as education. By using survey model in this study, it is used document analysis techniques. We handle Kutadgu Bilig as regards to teaching material using. As a result of the study, it is seen that there have been metaphors, symbols, similes, personifications, metonym as well as sayings, poems, proverbs, vesicles and also by quoting of important events and personalities of that time, as by using animal, plant, color, he tried to reify the narratives in order for readers’ easily interactions.