THE ANALYTICAL STRATEGY AS A MEDIATOR BETWEEN ANALYTICAL LEADERSHIP AND PROCESS INNOVATION | Zendy

Claudia Xavier Cavalcanti | Zendy; Marcos Paulo Valadares de Oliveira | Zendy

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THE ANALYTICAL STRATEGY AS A MEDIATOR BETWEEN ANALYTICAL LEADERSHIP AND PROCESS INNOVATION

Author(s) -

Claudia Xavier Cavalcanti,

Marcos Paulo Valadares de Oliveira

Publication year - 2016

Publication title -

revista eletrônica de estratégia and negócios

Language(s) - English

Resource type - Journals

ISSN - 1984-3372

DOI - 10.19177/reen.v9e22016192-207

Subject(s) - mediator , process (computing) , process management , innovation process , knowledge management , management science , business , computer science , engineering , work in process , marketing , medicine , operating system

The purpose of this paper was to identify if the analytical strategy plays a mediating role in the relationship between analytical Leadership and Process Innovation. Based on a quantitative approach with a structured questionnaire conducted in a group of respondents from companies of various segments such as banking, insurance, gas and energy companies, retail, telecommunications, services, research and education and by using PLS software in order to do the analysis, it was possible to conclude that Analytical Strategy has partial mediation effect on the relationship between Analytical Leadership and Process Innovation.

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