Relação entre inovação e estratégia: um estudo de caso em uma empresa de TIC | Zendy

Jorge Maciel Pereira | Zendy; José Geraldo Pereira Barbosa | Zendy; Marco Aurélio Carino Bouzada | Zendy; Angilberto Sabino de Freitas | Zendy

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Relação entre inovação e estratégia: um estudo de caso em uma empresa de TIC

Author(s) -

Jorge Maciel Pereira,

José Geraldo Pereira Barbosa,

Marco Aurélio Carino Bouzada,

Angilberto Sabino de Freitas

Publication year - 2014

Publication title -

revista eletrônica de estratégia and negócios

Language(s) - English

Resource type - Journals

ISSN - 1984-3372

DOI - 10.19177/reen.v7e2201468-98

Subject(s) - humanities , physics , political science , philosophy

The research aimed to assess in an ICT company the relationship between strategic actions and innovations. The research was conducted through a case study of descriptive purpose. The results suggest that strategic actions and innovations lined up to meet the following purposes: to increase the percentage of products in its market (for product innovations), offer a new or significantly improved product to its market (for innovations in product and process), and enable the products to reach new markets (for innovations in process). However, the alignment was strongest among strategic actions and process innovations.

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