A Inovação como fator de Diferenciação no Segmento e-Marketplace

This study sought to verify if innovation can lead to a competitive advantage through a bibliographical study and qualitative research with e-marketplace companies. It also sought a definition on e-marketplace, a new business segment that does not yet have many studies. The research was done with seven companies and the results presented demonstrate that innovation is a source of differentiation in technology and product development. It was also a contribution of this work to verify that innovation is part of the culture of the e-marketplaces analyzed and that there is a connection between innovation and competitive advantage in the segment researched.