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The objectives of this article are to characterize the strategy of postponement, to describe its application in a food processing agroindustry and to identify, from literature review and case study, motivations, benefits and favorable factors for its adoption by the segment investigated. The case study was developed in a food processing company, in the interior of the state of Sao Paulo. It was concluded that the main motivations for adopting the postponement strategy are: seasonality of the raw material, uncertainty regarding the variation in the specifications of the demanded products, economy of scale and cost of production and storage.

A ESTRATÉGIA DE POSTPONEMENT: MOTIVAÇÕES E FATORES QUE FAVORECEM SUA ADOÇÃO EM AGROINDÚSTRIAS DE ALIMENTOS