A ESTRATÉGIA DE POSTPONEMENT: MOTIVAÇÕES E FATORES QUE FAVORECEM SUA ADOÇÃO EM AGROINDÚSTRIAS DE ALIMENTOS | Zendy

Adailton Luiz Nardocci | Zendy; Vera Mariza Henriques de Miranda Costa | Zendy; Rosane Lúcia Chicarelli Alcântara | Zendy; Fábio Ferraz Júnior | Zendy; José Luí­s Garcia Hermosilla | Zendy

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A ESTRATÉGIA DE POSTPONEMENT: MOTIVAÇÕES E FATORES QUE FAVORECEM SUA ADOÇÃO EM AGROINDÚSTRIAS DE ALIMENTOS

Author(s) -

Adailton Luiz Nardocci,

Vera Mariza Henriques de Miranda Costa,

Rosane Lúcia Chicarelli Alcântara,

Fábio Ferraz Júnior,

José Luís Garcia Hermosilla

Publication year - 2018

Publication title -

revista eletrônica de estratégia and negócios

Language(s) - English

Resource type - Journals

ISSN - 1984-3372

DOI - 10.19177/reen.v11e012018254-279

Subject(s) - postponement , agricultural science , psychology , humanities , business , philosophy , marketing , environmental science

The objectives of this article are to characterize the strategy of postponement, to describe its application in a food processing agroindustry and to identify, from literature review and case study, motivations, benefits and favorable factors for its adoption by the segment investigated. The case study was developed in a food processing company, in the interior of the state of Sao Paulo. It was concluded that the main motivations for adopting the postponement strategy are: seasonality of the raw material, uncertainty regarding the variation in the specifications of the demanded products, economy of scale and cost of production and storage.

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