A CONSTRUÇÃO DE LEGITIMIDADE INSTITUCIONAL POR MEIO DE PRÁTICAS DISCURSIVAS | Zendy

Larissa Soares de Queiroz | Zendy; Ludmilla Meyer Montenegro | Zendy; Florence Heber | Zendy

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A CONSTRUÇÃO DE LEGITIMIDADE INSTITUCIONAL POR MEIO DE PRÁTICAS DISCURSIVAS

Author(s) -

Larissa Soares de Queiroz,

Ludmilla Meyer Montenegro,

Florence Heber

Publication year - 2018

Publication title -

revista eletrônica de estratégia and negócios

Language(s) - English

Resource type - Journals

ISSN - 1984-3372

DOI - 10.19177/reen.v11e012018226-253

Subject(s) - political science , field (mathematics) , sociology , mathematics , pure mathematics

The objective of this essay is to highlight the relationship between discursive practices and legitimacy in the institutional context, demonstrating how these practices can be legitimized with strategic discourse through rhetoric. Thus, a literature review was made of the field of strategy as practice and of the sociological approach of the new institutionalism, as well as the possibilities of approximation between theories. This survey allowed the establishment of relations in the process of institutionalization, as dimensions that permeate the adoption of strategic discourse and the legitimacy of discursive practices through intracanal rhetoric.

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