INOVAÇÃO SUSTENTÁVEL SEGUNDO O MODELO DOS CINCO ESTÁGIOS: ESTUDO MULTICASO | Zendy

Danieli Artuzi Pes Backes | Zendy; Evandro Luiz Lopes | Zendy; José Jaconias da Silva | Zendy; Mariana Amicucci Almeida de Mangabeira | Zendy; Eliane Herrero | Zendy

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INOVAÇÃO SUSTENTÁVEL SEGUNDO O MODELO DOS CINCO ESTÁGIOS: ESTUDO MULTICASO

Author(s) -

Danieli Artuzi Pes Backes,

Evandro Luiz Lopes,

José Jaconias da Silva,

Mariana Amicucci Almeida de Mangabeira,

Eliane Herrero

Publication year - 2017

Publication title -

revista eletrônica de estratégia and negócios

Language(s) - English

Resource type - Journals

ISSN - 1984-3372

DOI - 10.19177/reen.v10e2201721-53

Subject(s) - political science , humanities , philosophy

The main objective of this study was to evaluate the relationship between innovation and sustainability based on the five stages model by Nidumolu, Prahalad and Rangaswami (2009). As a method for collecting data, we adopted a multiple case study, with semi-structured interviews, documentary research and technical visits in loco. The results showed that the four industries is or went through the five phases and develop or developed incremental innovations aligned with sustainable actions, based on the compliance of legislation or on the personal motivation of the managers, without any systemic institutional governmental direction for the building of business models based on sustainable innovation.

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