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This article emerges from the analysis of the data corresponding to the tourism activity in the world and in Mexico, considering: the arrival of tourists and international visitors, and the arrival of tourists in the North American region. Subsequently, it is intended to place ecotourism as an option for sustainable development, which helps generate additional income for local communities and contributes to the protection and conservation of natural resources. The analysis of global tourism in the above categories, in addition to the discussion about the criteria and characteristics of ecotourism versus sustainable development, allows us to visualize the potential that this activity poses to emerging economies such as Mexico. The discussion about Ecotourism and sustainability shows that there is a mutually beneficial relationship when the community is incorporated in the development of ecotourism projects, as demonstrated in EcoAlberto Park. Nonetheless, an activity that has no government support or equitable tourism legislation, in addition to the absence of quality research, can overshadow any potential natural resource to practice ecotourism activities in global markets representing tourism.

Challenges and Opportunities in the World of Tourism from the Point of View of Ecotourism