Fan Based Brand Equity (FBBE) Factor Analysis of Football in Iranian Premier League Clubs | Zendy

Mohammad Rasoul Khodadai | Zendy; Abolfazl Farahani | Zendy; Hamid Ghasemi | Zendy; Habib Honari | Zendy

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Fan Based Brand Equity (FBBE) Factor Analysis of Football in Iranian Premier League Clubs

Author(s) -

Mohammad Rasoul Khodadai,

Abolfazl Farahani,

Hamid Ghasemi,

Habib Honari

Publication year - 2014

Publication title -

annals of applied sport science

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.159

H-Index - 4

eISSN - 2476-4981

pISSN - 2322-4479

DOI - 10.18869/acadpub.aassjournal.2.2.83

Subject(s) - cronbach's alpha , football , exploratory factor analysis , psychology , confirmatory factor analysis , brand loyalty , advertising , applied psychology , social psychology , brand equity , league , population , clinical psychology , psychometrics , statistics , structural equation modeling , mathematics , business , sociology , demography , physics , astronomy , political science , law

This research aims to validate and factor -analyze the Fan Based Brand Equity (FBBE) questionnaire of football in Iranian supreme league clubs. The present research is of descriptive

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