Investigation of social responsibility projects: A case study “every child matters”

Social responsibility projects are works done in order to raise awareness to masses, draw attention to problems in the community and find necessary measures and solutions.As well as printed materials such as posters, billboards and brochures, social responsibility projects can be delivered to masses via virtual environments and mass media. Visual design products are visual communication tools that can be perceived easily, are able to influence people from all parts of society, can be applied in all spaces and areas, are able to easily connect with a large audience simultaneously in a virtual environment.UNICEF, the United Nations International Children's Emergency Fund, is an organization specialized in supporting children's rights, add sustainability to children's rights as permanent ethical principles and provide international standards for children’s rights.  The purpose of this study is to investigate the social responsibility project prepared by UNICEF for providing 2.2 Billion children around the world with every right using the slogan “Every child matters” in terms of elements of design discipline and pedagogical aspects such as clear and understandable design, reaching the target audience, use of correct images, psychological effects of colors used. Conclusion and recommendations were presented as a result of evaluations made regarding the findings of the study, which was conducted using qualitative research methods.Keywords: social responsibility project, unicef, design principles, graphic design, visual communication