English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

We conducted the current grounded theory research to investigate the factors that influence the effectiveness of implantable advertising on new media on the consumer behavior of Chinese college students. Toward this end, we conducted semi-structured interviews with 32 college students in China. We found that implantable advertising on new media is more effective than implantable advertising on traditional media, and we found that the exposure of the advertised product and sex of viewers also have an influence on the effectiveness of influencing the consumer behavior of the viewers.

ANTECEDENTS TO EFFECTIVE IMPLANTABLE ADVERTISING ON NEW MEDIA TARGETED AT CHINESE COLLEGE STUDENTS