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This study aimed to explore how the individual entrepreneurial orientation affect the intention of adopting crowdsourcing innovation platforms. Through a survey applied to 395 managers of innovation projects by oil companies of global action. The phenomenon analyzed in the light of the theory of planned behavior using the structural equation modeling by the method of least squares. WE proposed a theoretical model considering the theory of individual entrepreneurial orientation and the constructs of TPB. The results reveal that the entrepreneurial orientation managers have strong influence on decision on the adoption of crowdsourcing innovation platforms. The study innovates by proposing a theoretical model able to help other researchers to predict attitudes that be changed so that it can produce changes in the intentions of the subjects.

The influence of the entrepreneurial orientation of project manager’s intention to adopt platforms of crowdsourcing innovation