Young Reader in the View of the Mixed-Methods Research

reading should offer a reflection on approaches to the readership, not only in the system of basic statistical data, but especially in its psychosocial level. The reader is viewed as a social role and the readership as the specific behavior with individual meaning and value. Psychosocial aspects of the readership is possible to make out using traditional questionnaires, but also using the specific psychometric techniques, especially semantic differential and Q-methodology. They allow us to discover not only the importance of individual psychological concepts of reading, readership, reader’s role, and being a reader, but also their relations to the other (social) facts out of reader’s semantic space. This is the way out to recognize the specific position of contemporary child in the world of books and media at the beginning of the 21st century.