Strategie dziennikarzy i ich rozmówców w medialnym dyskursie publicznym

The aim of the research was to analyze the texts with the use of communicative strategies. The author defines strategy as a plan of linguistic activity intended to reach a certain goal. The empirical availability of the strategy as a research tool is limited. Therefore, the texts were examined as communicative events (i.e. as – broadly understood – communicative situations, including their institutional, social, and cultural conditionings). The author assumed that linguistic strategies have several aspects: the textual, the interactional, the situational, and the contextual. These aspects serve as a basis for a typology of strategies. The research belongs to the area of text linguistics. The author puts special emphasis on a feature of text called discursiveness. Discursiveness connects the text with the parameters of the public discourse in the mass media. Some elements of the communication theory, media studies, sociology and political science were used to support the analysis of the situational conditionings of the analyzed utterances. The author adopts the genological perspective – she analyzed the texts as realizations of a particular genre. The basic terms used in the dissertation include discourse, situation, context, and strategy. The author uses these terms to construct her own methodology.