El prosumo: una mirada a la economía invisible

The prosumo refers to the product, service or experience which has been produced and consumed by the same agent, individual or a community, either for his/her own benefit and/or the other, without necessarily seeking any monetary consideration with the market. Prosumo activities are within the framework of invisible economy; outside economic production, that is, the one which is monetized (visible economy), there is an universe of activities carried out by various agents, which activities are not economically remunerated; however, such activities meaningfully impact the same economy sustainment and development of the society. Below are the results of identification and characterization of the main activities performed by the various types of prosumers, as well as budgets promoting their action. The purpose of the article is to analyze the prosumo impact on economy and development, parting from activities performed by the various types of prosumers, and budgets conditioning their action. The research methodology is analytical, under the hermeneutic method, with a qualitative approach and secondary information. As a result, it was found that there are various types of prosumer agents, with characteristics and budgets proper of their condition in each dimension.