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Este artigo busca demonstrar a diversidade de interagentes com quem um mesmo blogueiro interage e os diferentes relacionamentos mantidos. Pelo procedimento metodologico qualitativo utilizado (Primo 2006) na investigacao empirica do blog Martelada, procura-se discutir as dicotomias ego/alter e lacos fracos/lacos fortes. A pesquisa visa observar nao o aspecto de conteudo, o que e dito, ou meramente as questoes tecnologicas envolvidas, mas sim o aspecto relacional das interacoes. Palavras-chave: Interacao mediada por computador; analise de redes sociais; blog; conversacao. ABSTRACT This article aims to show the diversity of interagents with whom any given blogger interacts and the different relationships that are established in this context. Through qualitative methodological procedures used in the empirical investigation of the blog Martelada (Primo 2006), we try to discuss the ego/alter and the strong bonds/weak bonds dichotomies. This piece of research aims to analyse not what is said – the content – or purely technological questions involved, but to focus on the relational aspect of these interactions. Keywords: Computer-mediated interaction; analysis of social networks; blog; conversation.

Avaliação qualitativa de interações em redes sociais: relacionamentos no blog Martelada