Open AccessIdentifying the portrayal of 50+ consumers in Polish print advertising
Author(s) -
Sylwia Badowska,
Anna Rogala
Publication year - 2016
Publication title -
economics and business review/the poznań university of economics review
Language(s) - English
Resource type - Journals
eISSN - 2392-1641
pISSN - 1643-5877
DOI - 10.18559/ebr.2016.4.5
Subject(s) - advertising , market segmentation , homogeneous , product (mathematics) , consumer market , age groups , business , product category , target market , marketing , sociology , demography , physics , geometry , mathematics , thermodynamics
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