Towards a Successful Organizational Change: The Role of Dialogic Communication

The impetus for change has ensued abundant failures in organizational change initiatives despite the profusions of research that have been conducted. While the change itself is becoming more volatile in times, scholars are struggling to find new strategies that can help to favour organizational change as change failure rate still persisted. Looking from the perspective of communication on change, ample of research has been carried out in this area since 1950. Although there are many different meanings and depths, the bases to what most communication types in change literature remain consistent. One of the key areas of effective change management is through communication. A recent study has shown dialogic communication has brought a new paradigm shift in managing organizational change. This research seeks to contribute to the theoretical establishment of dialogic communication through its unique conjecture lens that proven to support and facilitate organizational change. This study was conducted quantitatively via 333 respondents in public service education sector through multi-stage sampling technique. Analysis of structural equation modelling (SEM) demonstrated that dialogic communication has a mediating effect on the constructs along with good reflective and structural model measurements. The findings have unlocked many insights for change practitioners especially on utilizing dialogic communication. The implications of this research were further discussed in details.