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The field of risk communications encompasses the bulk of the scientific literature on preparedness by focusing on various means and measures used by at-risk populations, to receive, access and utilize information that acts as both a warning and a cue for disaster preparation. As noted, one area where sound scientific evidence is lacking is that of SM and its impact on disaster behaviors, particularly with respect to earthquakes, and on how information through this media can be used to facilitate preparedness behaviors. Building on a pool of Israeli research evidence on earthquakes that includes thorough analysis of past studies on risk communications and earthquake behaviors across the globe, we introduce the “social media fir”  model that considers a multi-level conceptualization of the use of social media for earthquake preparedness. We consider the extent that individual-level use of SM on the one hand (Kirshcenbaum, 2017; Mano 2014b; Mano 2014c) and institutional-level use on the other (Mano, 2014a) shape earthquake awareness and preparedness.

Earthquake Preparedness: A Social Media Fit Perspective to Accessing and Disseminating Earthquake Information