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356 ISSN 2306-4994 (print); ISSN 2310-8770 (online) UDC 629.126:338.48 Mykhailichenko H. Doctor of Economics, Professor, Kyiv National University of Trade and Economics, Ukraine; e-mail: h.mykhailichenko@knteu.edu.ua; ORCID ID: 0000-0001-7066-6527 Kravtsov S. Ph. D. in Science of Public Administration, Associate Professor, Kyiv National University of Trade and Economics, Ukraine; e-mail: s.kravtsov@knute.edu.ua; ORCID ID: 0000-0002-2016-1974 Melnychenko S. Doctor of Economics, Professor, Kyiv National University of Trade and Economics, Ukraine; e-mail: melnichenko@knteu.kiev.ua; ORCID ID: 0000-0002-5162-6324 Vedmid N. Doctor of Economics, Professor, Kyiv National University of Trade and Economics, Ukraine; e-mail: frh@knute.edu.ua; ORCID ID: 0000-0002-5010-6394 Zabaldina Yu. Ph. D. in Economics, Associate Professor, Kyiv National University of Trade and Economics, Ukraine; e-mail: y.zabaldina@knute.edu.ua; ORCID ID: 0000-0003-2741-5604

EMPLOYER BRANDING IN FORMATION OF THE INTELLECTUAL CAPITAL OF THE TOUR OPERATOR: THE CASE STUDY OF UKRAINE