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In the context of the globalization of the wine market and the European integration of Ukraine into the World Trade Organization, the International Organization of Vine and Wine, the study of modern mechanisms of state regulation and financing of the wine and wine industry and ways to diversify relevant activities to ensure its sustainable development and competitive position of domestic grape products on the world market. The paper conducted a comprehensive analysis of the current state of the regulatory support of Ukraine’s viticulture, the features of the organizational and legal status of the subjects of grape production and their state support in order to identify ways of economic and legal development and finance the viticulture and winemaking industry and increase investment attractiveness. It was determined that one of the important conditions for the further development of viticulture is the improvement of production and economic relations. Through the production of grape products by business entities of various forms of ownership on the basis of their integration and cooperation, it becomes possible to make rational use of the limited economic resources of viticulture, increase efficiency and productivity, ensure production stability and expand the boundaries of financing. Also, in conditions of economic instability and investment unattractiveness of the viticulture industry, given its specificity, stable and effective financial government support plays a very important role, which should be evenly aimed at creating new plantings and ensuring the stability of the production and sale of grape products.

STATE REGULATION AND FINANCING OF THE UKRAINIAN VINOGRAUNDATION MARKET IN THE CONDITIONS OF EURO INTEGRATION