Online Access to Advertising Films and TV-Commercials | Zendy

Maria Hvid Stenalt | Zendy

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Online Access to Advertising Films and TV-Commercials

Author(s) -

Maria Hvid Stenalt

Publication year - 2010

Publication title -

liber quarterly the journal of the association of european research libraries

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.392

H-Index - 15

eISSN - 1435-5205

pISSN - 2213-056X

DOI - 10.18352/lq.7988

Subject(s) - service (business) , cultural heritage , danish , world wide web , multimedia , computer science , scalability , process (computing) , advertising , business , political science , database , marketing , philosophy , law , operating system , linguistics

The audiovisual cultural heritage is a valuable collection that both reflects contemporary developments in the 20th century and at the same time is a source material for research. The purpose of this paper is to describe how the State and University Library established a digital archive for Danish film and TV-commercials, why the collection is important, and how it became available online to students and researchers. The process presents a number of challenges including copyright and technical issues. The scalable and integrated service may be used for other audiovisual collections in the future.

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