Beyond "The Innovator's DNA": Systematic Development of Creative Intelligence in an Engineering Entrepreneurship Program | Zendy

Kathryn Neeley | Zendy; Douglas Muir | Zendy; Elizabeth Pyle | Zendy

Open Access

Beyond "The Innovator's DNA": Systematic Development of Creative Intelligence in an Engineering Entrepreneurship Program

Author(s) -

Kathryn Neeley,

Douglas Muir,

Elizabeth Pyle

Publication year - 2016

Language(s) - English

Resource type - Conference proceedings

DOI - 10.18260/p.26384

Subject(s) - cornerstone , entrepreneurship , innovator , context (archaeology) , knowledge management , curriculum , engineering ethics , innovation management , sociology , computer science , engineering , business , pedagogy , finance , art , paleontology , visual arts , biology

Muir teaches Entrepreneurship at the prestigious University of Virginia, both in the School of Engineering and in the Darden School of Business’s MBA program. As well as being a professor, he is the Assistant Director of the Business Minor Program in the School of Engineering. He is an expert in the Business Model Canvas theory of building businesses, and teaches this methodology to undergraduate students thirsty for entrepreneurship and eager to start their own companies.

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