Integrated Product Development: Linking Business And Engineering Disciplines In The Classroom | Zendy

Joseph A. Heim | Zendy; G. M. Erickson | Zendy

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Integrated Product Development: Linking Business And Engineering Disciplines In The Classroom

Author(s) -

Joseph A. Heim,

G. M. Erickson

Publication year - 2020

Language(s) - English

Resource type - Conference proceedings

DOI - 10.18260/1-2--6119

Subject(s) - new product development , product (mathematics) , competition (biology) , product design , quality (philosophy) , marketing , session (web analytics) , business , voice of the customer , product management , process (computing) , upstream (networking) , variety (cybernetics) , computer science , process management , engineering management , engineering , customer retention , philosophy , mathematics , artificial intelligence , advertising , service (business) , ecology , computer network , biology , operating system , geometry , epistemology , service quality

Shorter product life cycles, increasing product variety, and customer demand for low cost and higher quality is driving manufacturing organizations to integrate the production process with upstream design activities and downstream marketing functions. Furthermore, there is a strong relationship between the time taken by a company to introduce new products to the marketplace, and the financial success to be enjoyed by that product over its marketable life time. 1

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