Lean LaunchPad and Customer Discovery as a Form of Qualitative Research | Zendy

Cory Hixson | Zendy; Ella L. Ingram | Zendy; Rachel McCord | Zendy; Julia Williams | Zendy

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Lean LaunchPad and Customer Discovery as a Form of Qualitative Research

Author(s) -

Cory Hixson,

Ella L. Ingram,

Rachel McCord,

Julia Williams

Publication year - 2020

Publication title -

2018 asee annual conference and exposition proceedings

Language(s) - English

Resource type - Conference proceedings

DOI - 10.18260/1-2--30750

Subject(s) - voice of the customer , qualitative research , action research , entrepreneurship , knowledge management , marketing , business , customer advocacy , service (business) , process management , computer science , management , sociology , service quality , social science , finance , economics

Cory is an Assistant Professor of Experiential Engineering Education (ExEEd) at Rowan University. He earned his B.S. in Engineering Science (2007), M.S. in Industrial and System Engineering (2014) and Ph.D. in Engineering Education (2016). Cory has experience as both a professional engineer and high school educator. His professional interests are understanding the interaction between engineering education pedagogy and entrepreneurship, faculty technology commercialization experiences, and institutional policies that influence both engineering education and entrepreneurship. In July 2018, Cory will begin a new faculty position at Colorado Christian University.

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