Improving Audience Analysis Of Real World Clients In Industrial Engineering Senior Design
Author(s) -
Lisa McNair,
Garlie A. Forehand,
Judith Shaul Norback
Publication year - 2020
Language(s) - English
Resource type - Conference proceedings
DOI - 10.18260/1-2--14670
Subject(s) - accreditation , workforce , target audience , engineering education , session (web analytics) , engineering , computer science , engineering management , medical education , political science , world wide web , business , medicine , advertising , law
Since ABET requirements have increased, more colleges and universities are focused on enhancing students’ communication skills. At Georgia Tech, workforce interviews conducted with industrial engineers, supervisors and senior executives have been used to conceptualize the engineering audience and develop audience analysis instruction. The instruction has been used with five semesters of Senior Design students working with real-world clients. Our team will share the instructional tool and demonstrate how it improves students’ awareness of audience and their ability to research audience information. Student and faculty experience and instructional results will be presented.
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