The Entrepreneurship Marathon | Zendy

Massarani Marcelo | Zendy; José de Oliveira Siqueira | Zendy; Celso Massatoshi Furukawa | Zendy

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The Entrepreneurship Marathon

Author(s) -

Massarani Marcelo,

José de Oliveira Siqueira,

Celso Massatoshi Furukawa

Publication year - 2020

Language(s) - English

Resource type - Conference proceedings

DOI - 10.18260/1-2--13571

Subject(s) - entrepreneurship , session (web analytics) , table (database) , psychology , social capital , work (physics) , point (geometry) , sociology , political science , computer science , engineering , business , social science , advertising , mathematics , mechanical engineering , geometry , law , data mining

This paper describes an unusual experience aimed at motivating undergraduate students at the University of São Paulo, Brazil, to behave in an entrepreneurial way. The experience has been repeated every month since October 2003. The original point of it is that it was developed to work with attitudes and motivation, rather that with skills and abilities. The whole experience is extra-curricular and available to all undergraduate students.

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