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A Total Quality Approach To Higher Education
Author(s) -
J McBride
Publication year - 2020
Language(s) - English
Resource type - Conference proceedings
DOI - 10.18260/1-2--12193
Subject(s) - excellence , higher education , reputation , quality (philosophy) , position (finance) , public relations , ranking (information retrieval) , quality management , product (mathematics) , session (web analytics) , political science , business , marketing , medical education , computer science , service (business) , medicine , world wide web , philosophy , geometry , mathematics , epistemology , finance , machine learning , law
In recent years, attention has turned towards implementing quality programs in educational institutions, from grammar school through higher education. The driving force behind this need to update school systems is the increasingly difficult time school administrators are having maintaining adequate budgets. In terms of university systems, one solution is to attract more students. However, students today have more knowledge about the university systems as a whole, and have the ability to conduct extensive research regarding the university’s ranking and reputation, as well as many pros and cons of the institution. Therefore, university systems find themselves in a more competitive position than ever. This competitive stance places universities in a position similar to businesses, which must achieve customer satisfaction or face closure.

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