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Entrepreneurs build business associations to organize collective action and provide goods and services to their members. This article explores the origin and evolution of the Sociedad de Agricultores y Ganaderos (sag) del Valle del Cauca and determines their role and function in the agency of agricultural interests in the Colombian economy. Based on board minutes, correspondence, presidency reports and the Revista Agrícola y Ganadera’ editorials, we analyze the position of the sag in three projects: the World Bank mission led in 1950 by Lauchlin B. Currie; the application of investment program by David Lilienthal in 1954; and the Law 135 of 1961 or Agrarian Reform Law. Based on this analysis, we argue that the Logic of In uence and Logic of Services drove the behavior of the sag.

Acción colectiva y representación gremial: el caso de la Sociedad de Agricultores y Ganaderos del Valle del Cauca, Colombia, 1940-2002